FK AI

I'll never be an advocate for AI, I believe strongly in errorz and Miztakes that lead to a deeper understanding of a creative path that is messy, unpredictable, real.

A photoshoot (example) is a layered mess of casting calls, MUA, locations, moodboard, discussions, decisions, lenses, props, colours, and most of the times—no matter the planning—something goes wrong, if not all goes to hell. But that is the process. That is what happens and what should happen.

AI delivers a plastic result with no struggle, no character, no human imperfections that is scewing our perception. All of us now think of the final result, and not the process. We are not growing, because in the struggle for the right words the poet and writers grow; it is in the mashed up toes that the ballerina finds its beauty, after a lifetime of pain and agony; it is in the frustration in front of a monitor that the designer, photographer, cinematographer find the beauty, refining the invisible details of a masterpiece.

I believe it is time to re-learn how to create. Hoe to master a craft.

That is why I created Master Academy

This is an ugly logo to download for free and express your clear affiliation with the Anti-AI movement.

I have to stand with the true creatives and the masters of their craft.

Us—the true creatives—can create even when the AI plug will be pulled, because we can create in Analog as well as digital. Unfortunately, the masses are untalented and AI is their last shore to show that they have any credibility.